Authors

Each article lists a named editor with credentials. Profiles mirror Person structured data for crawlers and match visible bios below.

• Principal Technical SEO Editor

  Jordan Mercer

  Former enterprise SEO program lead; Google Analytics Individual Qualification; practitioner certifications in JavaScript rendering, crawl diagnostics, and Core Web Vitals field methodology.

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• Lead Editor, Structured Data & GEO

  Priya Nandakumar

  Former agency SEO director; schema.org working-group observer sessions; training in passage-driven information architecture for AI Overviews and assistant citations.

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Editorial methodology is documented on our editorial policy page.